At the place in Herzogenaurach, you are right in the middle of it all – while staying completely flexible.
Whether shopping, nature or excursions in the region: the surroundings offer everything you need to make your stay varied and uncomplicated. Whether it is a short trip or a longer stay – you decide what you feel like doing.
Why a stay at the place is the perfect match for a shopping trip to Herzogenaurach:
Herzogenaurach is known far beyond Franconia for one thing: sports and lifestyle brands at especially attractive prices. In the outlets around Herzo Base, you will find a wide selection of international top brands – ideal for anyone looking for bargains or discovering current collections.
Herzogenaurach is the home of adidas, and at Herzo Base you will also find what is arguably one of the best adidas outlets in Germany. In the iconic building, you will find everything your heart desires: sports shoes, clothing and accessories – from performance wear to casual streetwear styles. Collections and offers change regularly, and attractive prices make the adidas outlet in Herzogenaurach a real highlight for sports and lifestyle fans.
If you are looking for even more sportswear bargains, the PUMA outlet in Herzogenaurach is the right place to go. Here you will find many offers from past and current collections in the areas of sport, training and urban wear. Whether you are looking for the perfect shoes, new yoga pants, a warm down jacket, or simply want to browse – you are guaranteed to find something here.
Around Herzo Base, other well-known brands complement the shopping experience in Herzogenaurach. In addition to adidas and PUMA, you will also find labels such as NIKE and S.Oliver, offering outlet and factory store concepts for even more variety. Thanks to the short walking distances, major sports brands and additional labels can easily be combined – ideal for a compact and versatile shopping day.
To make your shopping experience in Herzogenaurach as relaxed as possible, here are a few useful tips:
Franconia’s unofficial capital is best known for its famous Christmas market and delicious Nuremberg sausages – but the city has so much more to offer.
Discover the picturesque medieval old town with its narrow lanes, half-timbered houses, museums and cozy cafés. Towering above the old town is the impressive Imperial Castle, definitely worth a visit and offering one of the most beautiful views over Nuremberg.
Among Nuremberg’s top sights are the Imperial Castle, the Germanisches Nationalmuseum, Frauenkirche, Kettensteg bridge and the banks of the Pegnitz river. A must for Christmas lovers is also a visit to Käthe Wohlfahrt – where it is Christmas all year round.
Good to know: Nuremberg can be reached from the place in around 25 minutes.
A day trip to Erlangen is well worth it. At first glance, the Huguenot city appears calm and elegant – but on second glance, it surprises with a youthful and lively atmosphere. As a university city, Erlangen is shaped by internationality, research and vibrant energy.
The old town invites you with small boutiques, charming cafés, traditional beer gardens and a very special character. The Botanical Garden, the spacious Palace Garden, as well as the Huguenot Church and its tower are among Erlangen’s highlights you should not miss.
The charming cloverleaf city of Fürth is still considered something of an insider tip in Franconia. A walk through its listed old town feels like stepping back into the city’s fascinating history. Between lovingly restored buildings, many small restaurants and cafés invite you to enjoy coffee, local treats and a relaxing break.
Among Fürth’s most attractive sights are the City Theatre, St Michael’s Church, Gustavstraße, the Town Hall, the many beautiful parks and the diverse events held in the Grüne Halle.
Fürth is ideal for anyone looking for relaxed sightseeing and authentic Franconian flair – and is only around 25 minutes from Herzogenaurach.
Why travel far when some of Franconia’s most beautiful destinations are right on your doorstep? Herzogenaurach is internationally known as the city of global brands. As the home of adidas, PUMA and Schaeffler, it reflects a spirit of sport and innovation – while offering attractive shopping opportunities, including well-known outlets and the NIKE Factory Store.
But Herzogenaurach’s attractions go far beyond shopping. The charming medieval old town invites you to stroll and relax, the Atlantis leisure pool offers water fun, and the varied architecture tells the story of the city’s long history. The result is a unique blend of international flair and Franconian down-to-earth charm – a place where you instantly feel at home.
The serviced apartments at the place are more than just accommodation – they are your basecamp for the metropolitan region.
Your advantages at a glance:
Whether you want to discover sights in Franconia or enjoy a day of shopping – from the place, you are always right in the middle of it all in no time.
Fancy an active holiday in Bavaria? Then head to Franconia. The beautiful countryside invites you to enjoy countless hikes and cycling tours. Here, it’s all about stepping outside, taking a deep breath and setting off.
Whether you head out on your bike in the morning or spontaneously enjoy a walk through the woods – this is exactly where your hiking or cycling holiday in Franconia begins.
Franconia is a true paradise for nature lovers and active travelers. Expect varied landscapes with forests, ponds and rolling hills, ready to be explored on foot or on two wheels. Numerous hiking and cycling trails invite you to enjoy everything from spontaneous short outings to full-day adventures.
Put on your hiking boots and head into nature. Close to our serviced apartments in Herzogenaurach, many circular walking routes begin. Whether you are an experienced hiker or a casual walker – there is something for every level.
The following circular walks are highly recommended:
Want more? Then you’ll be pleased to know that Franconia, with over 4,000 km of hiking trails, is a true paradise for walkers – whether you prefer a relaxed stroll or an exciting long-distance trek. Especially popular is the Bethang Trail, which stretches 131.7 km and is best completed in five stages.
Further long-distance trails passing through Herzogenaurach or nearby:
What else you should know:
Franconia is not only great to explore on foot, but also wonderful by bike – especially relaxed with an e-bike. Start right outside the door and discover Herzogenaurach actively and flexibly at your own pace.
Bring your own bike or simply rent one from us: with our the bike, you stay mobile at all times – whether for short rides or relaxed tours.
We provide two women’s bikes, two men’s bikes and matching helmets. Rentals are available by the day and exclusively for house guests.
Prices for bike rental, helmets and deposit are available at reception.
Many routes start directly in Herzogenaurach or nearby. If you would like to explore the town, we recommend the route through the “new Herzogenaurach”. Covering around 15 kilometres in about 1.5 hours, it reveals the fascinating mix of nature, town life and modern business culture – from the Aurach river and pond landscapes to the adidas World of Sports and PUMA headquarters. Perfect for anyone wanting to experience Herzogenaurach actively and diversely.
Other tours well worth doing:
If you would like to explore even more, the region around Herzogenaurach offers many opportunities for active day trips.
Among the highlights is Franconian Switzerland, with rocks, castles, caves and unforgettable views. Or head to the Steigerwald: peaceful, spacious and perfect for relaxed hiking or cycling days.
Fancy a varied holiday with the whole family? Then Franconia is just the place for you. Whether animals, nature adventures, water fun or bwwrrbwrbrwbbwrrwbwrwbrwbbwrwrbbwwrbrwrrbwbbwrrw-packed theme parks – Franconia offers countless opportunities for an unforgettable family holiday.
the place is the ideal starting point for a holiday with children in Franconia. Instead of a cramped hotel room, we offer spacious apartments with your own kitchenette – perfect for playing, dreaming and enjoying quality time together.
A successful family holiday in Franconia needs one thing above all: relaxation for everyone. At the place, that is exactly what you get.
That way, every excursion becomes an experience – and every stay a real home away from home for the whole family.
Wildly good fun: Nuremberg Zoo is one of the most beautiful zoos in Europe and only a short drive from the place in Herzogenaurach. Set within spacious woodland surroundings, children can discover many animals in natural habitats. Highlights include the dolphin lagoon and the manatee house.
The area around Herzogenaurach is also ideal for relaxed family outings. Nature trails, forests, green spaces and the wild boar enclosure are perfect for a short break outdoors.
Games, fun and plenty of action await you and your children in Franconia’s leisure parks:
Whether in warm summer weather or cozy winter days: a trip to the swimming pool is always a highlight for all ages. Near the place, there are two we especially recommend.
Kristall Palm Beach in Stein is one of the region’s largest and most popular fun pools. Expect water slides, a wave pool, adventure zones and a sauna area for parents and older children.
Right in Herzogenaurach, you will also find Atlantis leisure pool. Slides, splash zones and relaxation areas make it the perfect option for a spontaneous swimming break just around the corner.
And if the weather does not cooperate? Then your family holiday in Franconia definitely does not fall through. Thanks to a wide range of indoor activities, children can still have a fantastic time on rainy days:
For everyone who loves the outdoors and wants to aim high, a trip to one of the nearby climbing forests in the Nuremberg metropolitan region is highly recommended. Children and parents can enjoy exciting courses, varied challenges and plenty of thrills among the treetops.
Experience adventures high above the ground at Kletterwald Straßmühle, Kletterwald Pottenstein or Abenteuerpark Betzenstein.
40 m² | approx. 10 pax
Our lobby is the heart of the house. It connects the store, the meeting rooms and our apartments. Here, you can check yourself in and out digitally 24/7, grab drinks from the vending machine or simply relax for a while in our cozy lounge area. Whether while waiting or for a short meeting – the lobby is a true feel-good place.
23 m²
Discover the playroom, which is anything but an ordinary meeting room. It is a space full of fun possibilities and ideal for creative sessions, game nights or small team events.
Special feature: Direct access to the rooftop terrace the rooftop!
60 m²
What could be better than enjoying a delicious drink above the rooftops of the city? You will find the best place for it in Herzogenaurach on our rooftop terrace the rooftop. Here, guests and locals come together for lunch, after-work drinks or a little break in between while enjoying the view.
It becomes especially romantic in the evening when the fairy lights create a truly special atmosphere.
120 m² | Open Door
In the store, you will find everything for everyday needs – and everything that makes life better. Across more than 120 m², the store combines café-deli atmosphere, reception and community space. Here, the day begins with breakfast, flows seamlessly into lunch & coffee and ends in a relaxed setting with music and drinks.
At the counter, you will find cakes, filled rolls and snacks as well as freshly topped stone-oven pizza. In addition, there are fresh smoothies, a variety of coffee specialities and a wide selection of chilled drinks – from soft drinks to selected bottles of wine and spirits. Every morning, we receive fresh baked goods from the local artisan bakery Polster.
The store also offers a carefully curated selection of care products, groceries and chosen items from the world of décor and home accessories – complemented by handmade jewellery and unique gift ideas.
During the summer months, the outdoor lounge corner invites you to relax together. Whether enjoying an ice cream in the sun or a laid-back evening with house tunes – it is the perfect place to end the day.
At the same time, the store is the central reception of the house and a lively community meeting point.
Opening Hours
Monday–Friday:
07:00–21:00
Saturday, Sunday & Public Holidays:
08:00–20:00
70 m² | 25–30 pax
Across 70 m², the parlor combines lounge atmosphere with functional equipment and offers space for up to 30 people.
The mix of seating areas, grandstand seating and screen makes the room especially versatile – from creative team sessions to presentations or informal events.
Book the parlor for half a day or a full day – exactly the way you need it!
Half day 08:00–14:00: €380
Half day 15:00–21:00: €380
Full day 08:00–21:00: €520
In addition to the room rental, a catering flat rate of €9.90 applies (including use of the kitchen, coffee machine, water and conference juices).
19 m² | max. 3 pax
Our small meeting room in Herzogenaurach for confidential conversations.
Compact, quiet and highly focused: the home office is ideal for coaching sessions, individual work or discreet meetings in a very small setting.
Thanks to its private toilet and modern technology, the room is especially suitable for longer sessions or sensitive conversations.
23 m² | max. 10 pax
The two meeting rooms the master and the mind offer seating for up to ten people at the table. Because so many ideas would never fit on a flipchart, the rooms feature writable wall surfaces for big ideas. Digital content can be presented on the large screen, and a moderation kit is available for analogue fans.
Whether for a meeting, presentation or shared brainstorming session – you can book the master & the mind for half a day or a full day.
Half day 08:00–13:30: €180
Half day 14:30–20:00: €180
Full day 08:00–20:00: €320
In addition to the room rental, a catering flat rate of €9.90 applies (including use of the kitchen, coffee machine, water and conference juices).
29 m² | max. 10 pax
The two meeting rooms the master and the mind offer seating for up to ten people at the table. Because so many ideas would never fit on a flipchart, the rooms feature writable wall surfaces for big ideas. Digital content can be presented on the large screen, and a moderation kit is available for analogue fans.
Whether for a meeting, presentation or shared brainstorming session – you can book the master & the mind for half a day or a full day.
Half day 08:00–13:30: €180
Half day 14:30–20:00: €180
Full day 08:00–20:00: €320
In addition to the room rental, a catering flat rate of €9.90 applies (including use of the kitchen, coffee machine, water and conference juices).
73 m² | max. 45 pax
In our coworking area the garage, you will find everything you need for focused work or creative brainstorming.
The different areas offer several think tanks, workstations and various seating options.
Also included: a small tea kitchen and cold drinks. In addition, the outdoor area provides the perfect setting for lunch or after-work moments.
Bookable as an individual, as a team or for exclusive use.
Entire coworking area (including the master & the mind): €1,750.00 (same price whether for 4 hours or the full day)
PENTHOUSE from €120
DOUBLE DELUXE from €110
DOUBLE SUPERIOR from €90
DOUBLE BUSINESS from €75
Coworking Spaces → Book yours
Hang out, coffee, whatever → Go here
Bike, yoga, laundry, pets etc. → See all
No question remains unanswered → FAQ
Around the place → Cities, shopping, travel
The Place Herzogenaurach
Willy-Brandt-Platz 1/2
D-91074 Herzogenaurach
+49 9132 9024 497
